Sales

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and...

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with...

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula...

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

When your makeup isn’t standing up to the wear and tear of the day, it’s time to fight back and fight dirty with wet n wild’s Fight Dirty Detox Setting Spray. Just spray it on over your makeup and the ultra-fine mist sets your...

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry...

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula Featuring light-adjusting...

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application.Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin.The silky, creamy texture creates the perfect canvas for a smooth,...

This Natural Finish Setting Mist delivers serious staying power! Gently sets and diffuses makeup while delivering a soft, natural-looking finish. Lightweight and ultra-comfortable, it’s enriched with a soothing blend of vitamins B5 and E and has a long wearing effect for up to 24...

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

Boost your natural radiance drop by drop! These liquid highlighting radiance drops deliver a natural glow that enhances the complexion. Whether you wear it alone, under, or over makeup, this liquid formula can be built up from sheer coverage. Enjoy a boost of radiance...

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the...