Face

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula Featuring light-adjusting...

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito...

wet n wild is adding to the legendary collection of Mega Glo Highlighting Powders with two NEW shades. These beautiful highlighters will guarantee your makeup look is always Mega Glo-rious! Infused with ultra-reflective and micro-fine pearl pigments, this baked powder is everything you need...

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry...

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow.

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

A lightweight colour correcting concealer palette.  Containing four coloured concealers to target a range of imperfections, Coverall Concealer Palette is a fool-proof addition to your kit. Colour correct your way to a smooth and even finish every time with this complexion perfector. Green –...

Contouring made easy and portable! This amazing highlighting and contouring stick is dual-ended for precise application to easily enhance your features. The contouring shade helps define and chisel while the highlighter illuminates your best features.

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application.Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin.The silky, creamy texture creates the perfect canvas for a smooth,...

A blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep. These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish. Each duo has two levels of intensity for color...

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the...

Velvety, lightweight, creamy and buildable, this Lip & Cheek Color delivers an instant natural-looking flush, and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused, soft-matte finish. For Lips &...

The COLOR ICON 5 eyeshadow palettes with intense color experiences in matt, satin, shimmer, metallic and glitter provide the wow factor. Thanks to the high pigmentation and color intensity of the high-quality formulation, the colors can be blended without borders and combined with one...

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and...

A jack of all trades is what we’re calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect! • Weightless Formula • Contains Aloe Vera to Hydrate...

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with...

Boost your natural radiance drop by drop! These liquid highlighting radiance drops deliver a natural glow that enhances the complexion. Whether you wear it alone, under, or over makeup, this liquid formula can be built up from sheer coverage. Enjoy a boost of radiance...

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize...

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our...

Looking for the perfect primer that preps and brightens eyelids to lockdown eyeshadow color all day? This primer features smooth, effortless application that dries to a clear finish and keeps eye makeup in place.

Everyone loves waterproof makeup up until it’s time to wash it off. That’s where this eye and lip makeup remover comes in. A little bit is all it takes to gently wash away even the most stubborn eyeliner or eyeshadow. This silicone-free makeup remover...

This Natural Finish Setting Mist delivers serious staying power! Gently sets and diffuses makeup while delivering a soft, natural-looking finish. Lightweight and ultra-comfortable, it’s enriched with a soothing blend of vitamins B5 and E and has a long wearing effect for up to 24...

Slay all day and play all night in this long-lasting, multi-tasking cover stick; currently available in 21 widespread shades that are flattering to a wide range of skin tones. The Photo Focus™ Stick Foundation delivers long lasting coverage in a breakthrough, lightweight, multi-dimensional formula...