Best Sellers

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula Featuring light-adjusting...

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito...

wet n wild is adding to the legendary collection of Mega Glo Highlighting Powders with two NEW shades. These beautiful highlighters will guarantee your makeup look is always Mega Glo-rious! Infused with ultra-reflective and micro-fine pearl pigments, this baked powder is everything you need...

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry...

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

A lightweight colour correcting concealer palette.  Containing four coloured concealers to target a range of imperfections, Coverall Concealer Palette is a fool-proof addition to your kit. Colour correct your way to a smooth and even finish every time with this complexion perfector. Green –...

High-def pigment and a rich, fluid formula that goes on quick and easy to give you perfectly lined eyes that last. Dries fast and stays put to enhance and dramatically define the eyes. An easy-to-control, flexible brush gives you precise application.   Formulated with...

What glides on like butter, feels like a second skin and wont budge? Our Liquid Catsuit Matte Lipstick! Made with glammed out superpowers, it goes on glossy yet transforms into a high - pigmented matte finish with some serious staying power. Read our lips...

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application.Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin.The silky, creamy texture creates the perfect canvas for a smooth,...

Fall in Brow-sessive love with this soft, lightly tinted brow pomade gel, perfect for an instant touch up or dramatic fluff and volume. Our Brow-sessive Brow Shaping Gel delivers foolproof, mess-proof color and fullness. Whether your brows are thin or thick, this formula will...

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the...

Mega Protein™ Mascara lends it’s high-performance formula to promote healthy-looking lashes with maximum visual impact. High-performance formula that helps promote healthy-looking, smudge-proof lashes Features Acai Oil to help promote healthy lashes and Hydrolyzed Soy Protein and Soy Lecithin to condition lashes and restore hydration...

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and...

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect! • Weightless Formula • Contains Aloe Vera to Hydrate...

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with...

Inspired by our best-selling MegaLast Liquid Catsuit Matte Lipstick, this MegaLast Catsuit High-Shine Lipstick combines all the comfort and shine of a gloss with the high-pigment of a lipstick. It provides brilliant, high-shine and ultra-pigmented lip lacquer to deliver a mirror-like gloss finish. This...

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize...

This blending sponge flawlessly applies makeup for a professional-looking finish. Provides a streak-free, effortless application. Designed with a unique hydrophilic material to ensure less product waste.