all products

A luscious high-shine lipstick that glides on easily. Enriched with hydrating ingredients for lasting wear and a creamy, high-shine finish. Silky, buildable color effortlessly glides on for superior wear.

Your skin, only better. Our new high-performing, skin-perfecting foundation underwent major road testing under seven different photo lighting conditions to deliver flawless camera-ready makeup every time. Specially made with a matte, light-diffusing complex to give your skin #nofilter perfection. High-performing, breakthrough formula Featuring light-adjusting...

Our new MegaLast Incognito Concealer delivers all-day wear and buildable, matte, medium-to-full coverage, so you can get sly on the fly without them ever knowing. This formula is your new undercover agent, fully concealing imperfections without detection under sunlight or spotlight. Even better, Incognito...

Rich, creamy lip-defining color Glides on smooth to prevent lipstick feathering Makeup artist and celebrity favorite!

wet n wild is adding to the legendary collection of Mega Glo Highlighting Powders with two NEW shades. These beautiful highlighters will guarantee your makeup look is always Mega Glo-rious! Infused with ultra-reflective and micro-fine pearl pigments, this baked powder is everything you need...

A long-lasting, semi-matte lipstick infused with lip-loving ingredients including Hyaluronic Acid, Natural Marine Plant Extracts, Coenzyme Q10 and Vitamins A & E deliver moisture, while Murumuru Seed Butter, Argan Oil, and Sunflower and Passionfruit Seed Oils nourish the lips. The formula is long-wearing and...

The newest innovation to the cult-favorite PhotoFocus franchise: Dewy Foundation. A weightless, super-nourishing foundation that delivers natural, all-day wear. Silky and creamy, coverage is easily buildable from medium to full, and it easily transitions from day to night wear. Ideal for normal to dry...

Our new and improved formula in the most iconic and sought after prestige blush shades. A velvety-soft pressed powder formula that is buildable and lets you layer on your color - from sheer to bold. A long-wearing blush that blends seamlessly and applies evenly...

Achieve radiant polished looks with the help of wet n wild’s Bare Focus Clarifying Finishing Powder. Thoughtfully formulated with a nourishing blend of vitamins and revitalizing extracts, this finishing powder is great for all skin types and helps keep makeup looking fresh, while promoting...

Our claim to fame! We launched wet n wild in 1979 with this epic nail polish and it is our top-sellers. Why? Here’s what we think: not only are they just straight up awesome, but we’ve got every color, texture, and effect that you...

This tinted hydrator with hyaluronic acid and vegan squalane is a one-way ticket to quenched perfection! Our new Bare Focus Tinted Hydrator features buildable, sheer-to-medium coverage with a semi-matte finish for a naturally flawless and nourished glow.

This luxurious, sheer-to-medium, buildable Skin Tint with 5% Niacinamide, Hyaluronic Acid, and Peony Extract delivers smoothing, natural perfection. Blurs imperfections, finishes with a soft satin glow, and perfects while concealing redness and blemishes so naturally, it will look almost undetectable. A clean, skin-loving serum...

Pucker up for the intense shine, color, and hydration your lips crave. MegaSlicks tinted lip gloss features gorgeous color with a brilliant shine that not only makes lips appear fuller and smoother, but also promotes firmness and hydration. A lip-loving blend of Jojoba Glaze,...

SNIFF*:’) We’re gonna get all sentimental here! We remember it so fondly. You were a preteen, first experimenting with makeup, going to the drugstore with only a buck in your pocket and getting your first wet n wild eyeliner. We were there for you...

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

Our Cloud Pout Marshmallow Lip Mousse is angelic color and comfort for your lips! This light-as-a-cloud, soft-matte, buildable and blendable formula contains Argan Oil, Avocado Oil, and Vitamin E to help nourish and moisturize, as well as bouncy Marshmallow Powder and sweet marshmallow scent!...

Cover the bases with our Essential Makeup Brush Line!  This cruelty-free and vegan collection has every tool you need to apply your favorite wet n wild makeup and face powders.  

We’ve never quite understood why others make you spend over 20X as much on something that we give you for next to nothing. Our lipstick formula contains all the same things as the other guys: rich color, vitamins A & E, aloe vera, and...

A lightweight colour correcting concealer palette.  Containing four coloured concealers to target a range of imperfections, Coverall Concealer Palette is a fool-proof addition to your kit. Colour correct your way to a smooth and even finish every time with this complexion perfector. Green –...

Contouring made easy and portable! This amazing highlighting and contouring stick is dual-ended for precise application to easily enhance your features. The contouring shade helps define and chisel while the highlighter illuminates your best features.

Lock in your color and make those lips shine! This dual-ended lip color and gloss features your favorite lip color on one side and a clear gloss on the other. Formulated with ingredients like vitamin E acetate, jojoba oil, and antioxidant-rich passionfruit seed oil,...

High-def pigment and a rich, fluid formula that goes on quick and easy to give you perfectly lined eyes that last. Dries fast and stays put to enhance and dramatically define the eyes. An easy-to-control, flexible brush gives you precise application.   Formulated with...

What glides on like butter, feels like a second skin and wont budge? Our Liquid Catsuit Matte Lipstick! Made with glammed out superpowers, it goes on glossy yet transforms into a high - pigmented matte finish with some serious staying power. Read our lips...

A lightweight, ultra-hydrating water-base serum that preps, primers and refines skin for longer-lasting makeup application.Formulated with skin-nourishing ingredients, including Rose Water, Camellia Leaf Extract and Green Tea Extracts, that moisturize and smooth the skin.The silky, creamy texture creates the perfect canvas for a smooth,...

Go glam with this uber-pigmented glitter single. Infused with Vitamin E, its glitterati-worthy color goes on silky smooth, moisturizes skin, and blends like butter. And, it’ll stay put no matter what the night holds.

Powerfully pigmented, buttery-soft, glides on like a dream. That’s what we dreamed up with our reformulated Color Icon eyeshadows. Our reformulated Color Icon hues come in a mix of coveted colors, from shimmery daytime hues to sultry shades for cocktail hours—including new matte transitional...

A blush and highlighter duo that instantly sculpts, defines, and highlights in one sweep. These soft, buildable shades contain ultra-reflective, micro-fine pearl pigments that create a luminous, radiant glow and blend to a perfect finish. Each duo has two levels of intensity for color...

Get right to the point with this convenient marker. Its soft, finely-pointed felt tip gives you ultimate control over your look. Compact and fast-drying, this liner will have you out the door and looking fabulous in no time flat!

Fall in Brow-sessive love with this soft, lightly tinted brow pomade gel, perfect for an instant touch up or dramatic fluff and volume. Our Brow-sessive Brow Shaping Gel delivers foolproof, mess-proof color and fullness. Whether your brows are thin or thick, this formula will...

It’s prime-time for your skincare routine! This water-based pore-refining primer serum blurs and softens the appearance skin as it preps and primes it for makeup. Formulated with a luxurious blend of flower and fruit extracts that help to refine, improve texture, and condition the...

Mega Protein™ Mascara lends it’s high-performance formula to promote healthy-looking lashes with maximum visual impact. High-performance formula that helps promote healthy-looking, smudge-proof lashes Features Acai Oil to help promote healthy lashes and Hydrolyzed Soy Protein and Soy Lecithin to condition lashes and restore hydration...

Velvety, lightweight, creamy and buildable, this Lip & Cheek Color delivers an instant natural-looking flush, and is buildable on lips and cheeks to an intense glow. Delivers a convenient pop of color or a glamorous flush in a diffused, soft-matte finish. For Lips &...

The COLOR ICON 5 eyeshadow palettes with intense color experiences in matt, satin, shimmer, metallic and glitter provide the wow factor. Thanks to the high pigmentation and color intensity of the high-quality formulation, the colors can be blended without borders and combined with one...

Skincare and makeup merge into one with the help of this water-based primer essence with 5 skincare benefits. This primer gently smooths and conditions while prepping your skin for makeup. Infused with calendula extract, rose water, and galactomyces, this primer helps skin look and...

A jack of all trades is what we’re calling her. Introducing our NEW! Photo Focus Loose Setting Powder, a silky weightless setting powder that can be used to set, mattify, absorb oil or bake. Complete your foundation application with our setting powder to create...

Lights, camera, action! This exclusive formula extends makeup wear by preventing cracking, smudging, fading, or creasing. Works with any makeup and all skin types, plus it has aloe to hydrate your skin. One step, perfect! • Weightless Formula • Contains Aloe Vera to Hydrate...

Why Impossible? This first-of-its-kind SILICONE-FREE primer turns imagination into innovation with breakthrough performance and benefits. Mattifying AND hydrating? Yes! And we’ll say it one more time for the people in the back! This breakthrough silicone-free formula features the silky, seamless application traditionally achieved with...

Hello! It's a mini brow salon in a handy, purse-friendly compact. This five-piece set includes all the essentials to shape, smooth, define, and maintain perfect eyebrows.

When your makeup isn’t standing up to the wear and tear of the day, it’s time to fight back and fight dirty with wet n wild’s Fight Dirty Detox Setting Spray. Just spray it on over your makeup and the ultra-fine mist sets your...

Get Brow-sessive with this naturally defining dual-ended brow pencil with built-in spoolie brush. Perfect for all expertise levels, the Brow-sessive Brow Pencil softly fills, defines, shapes and builds for subtle to serious color. Whether your brows are thin, curvy, thick or thicc, show them...

Our ultimate waterproof formula provides smudge-proof, humidity-proof, flake-proof and cry-proof wear, featuring an ultra-fine brush-tip that delivers any look – from a thin line to a bold, dramatic stroke that last up to 16 hours. It glides on seamlessly and smoothly, while delivering intense,...

One is not, at this point the loneliest number with these stand-apart eyeshadows! High-pigmentation and pearl-thickness make an exceptional, silken surface that endures throughout the day and won't blur or wrinkle. Each shade includes a fly processed base and silicone innovation for a longwearing...

Boost your natural radiance drop by drop! These liquid highlighting radiance drops deliver a natural glow that enhances the complexion. Whether you wear it alone, under, or over makeup, this liquid formula can be built up from sheer coverage. Enjoy a boost of radiance...

Inspired by our best-selling MegaLast Liquid Catsuit Matte Lipstick, this MegaLast Catsuit High-Shine Lipstick combines all the comfort and shine of a gloss with the high-pigment of a lipstick. It provides brilliant, high-shine and ultra-pigmented lip lacquer to deliver a mirror-like gloss finish. This...

Lengthening mascara that increases definition with precision for longer-looking lashes Enriched with Vitamin E to soften, moisturize, and protect lashes Precision comb brush hugs every lash from root-to-tip for optimal length

Remember when you were a kid, watching fairy tales, wishing you had a magic potion to transform yourself instantly into a glamorous princess? Well, we’re here to make your dreams come true! This miraculous primer can be used all over your face to minimize...

Bigger is better, and Big Poppa Mascara is the biggest and baddest of them all! This outrageously volumizing, dramatically lengthening, and intensely black mascara – infused with Castor Oil – makes even the shyest of lashes stand front and center! We added Castor Oil...

This duo of perfectly complementary contouring powders delivers a flawlessly sculpted face in no time flat. The deeper color defines while the lighter color highlights your best features, leaving you at your #nofilter best, whatever the occasion.

Fast Dry AF Nail Color is the F-in FASTEST – at record-breaking speeds of under 30 seconds – and she LASTS for up to 5-day wear. That’s right – dries in 30 seconds and lasts up to 5 days. Fast Dry AF is not...

Indulge yourself with Color Icon™ Bronzer, a gel-infused, long-wearing formula that leaves skin looking luminous and with a sun-kissed glow. Use to highlight your most-loved features and transform yourself into a bronzed goddess all year long. Shadow and shade the brow line with our...